The technique of chiptunes with samples synthesized at runtime continued to be popular even on machines with full sample playback capability; because the description of an instrument takes much less space than a raw sample, these formats created very small files, and because the parameters of synthesis could be varied over the course of a composition, they could contain deeper musical expression than a purely sample-based format. Also, even with purely sample-based formats, such as the MOD format, chip sounds created by looping very small samples still could take up much less space.

Chiptune music is relatively unknown in North America, and most of the chiptune artists are European, Australian or Japanese. Due to Myspace, chiptune artists have gained some notoriety. There has however been a small amount of artists coming out of the United States, Canada, and Mexico.

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